Each week, more than 30,000 people, in more than ten counties in central Illinois tune in to WCBU for award-winning news and music programming. Our listeners are a highly desirable audience:

AGE:  64% of our listeners are 45 and over.    
Our mature listeners love the arts, science, dining and travel.

EDUCATION: Our listeners are highly educated.
69% of public radio listeners have a college degree. 32% have at least
one advanced degree. Our listeners are life-long learners.                                                                                

       HOUSEHOLD INCOME: 

           $75,000 and more     
           45% of WCBU listeners enjoy this household income level.  

           $200,000 and more   
           Public radio listeners are more than twice as likely as the average 
           American to have a household income exceeding $200,000 providing
           them discretionary income.    

        BUSINESS INVOLVEMENT: Our listeners are business  leaders, and owners.
      Our listeners are twice as likely  to be a CEO, business owner or someone who makes
      financial business decisions.

        COMMUNITY INVOLVEMENT: Our listeners are involved in the community. 
      Our listeners volunteer more than twice the average adult and are connected 
      with the community.

For more information, please contact Cindy Dermody, Underwriting Manager, at
(309) 677-2340 or cdermody@bradley.edu        

Source:  Arbitron, Inc. 2008-2009

              Mediamark Research, Doublebase 2008