In recent years, the fight between Republicans and Democrats has extended beyond political issues to the very language used to frame debates. Are they “estate taxes” or “death taxes”? Do you say “global warming” or “climate change”? Republicans have been more successful than Democrats at this sort of mind game, with one possible exception: “Obamacare.” Illinois Public Radio’s Brian Mackey has the story of a word that’s gone from pejorative to rallying cry.